Organization: Grand Junction Symphony
Job Title: Marketing Manager
Reports to: Executive Director
The Grand Junction Symphony Orchestra (GJSO) is looking for a Marketing Manager/Director. We are excited to offer this opportunity as the GJSO continues to grow in serving the Grand Junction community. We are looking for someone fun, energetic, full of inspiration and creativity. This could be a position for someone new in the industry or a seasoned professional. We are looking for a motivated, “out of the box” thinker who is comfortable leading and sharing new ideas and visions. He/she needs to be a team player and open to learning new ideas and marketing concepts. You should be comfortable with public relations and speaking in public. We are a small but extremely motivated staff and we are looking for the right fit to join our team.
Who are we?
The Grand Junction Symphony, now in its 42nd season, provides high-quality orchestral performances and educational programs to the residents of Mesa County, the Grand Valley and the Western Slope of Colorado. The GJSO is proud to be the largest professional orchestra between Denver and Salt Lake City and one of the largest arts organizations in the Grand Valley. The organization has grown to a subscriber base of over 900 individuals and is a Level Six orchestra based on guidelines of the League of American Orchestras.
The Symphony performs at the 1050 seat Avalon Theatre in downtown Grand Junction and in the 1500 seat Grand Junction High School Auditorium. The Symphony currently plays six classical subscription series concerts and two symphonic pop concerts with two performances of each in its season. The organization produces four chamber music concerts throughout the year at different locations around Grand Junction. Each summer, the orchestra performs a free outdoor concert for 3,000-5,000 community members in Sherwood Park or at the Las Colonias Amphitheater. The largest fundraiser is the annual Gala which is held in the spring. The GJSO now produces full productions of opera and ballet in their season.
Job Duties and Responsibilities
Marketing and Media Management
- Plan and implement all aspects of season subscription and renewal campaigns, including direct mail, telemarketing and social media. Oversee the acquisition of prospect lists, production of all campaign materials, and work of outside contractors. Monitor the progress of all campaigns and provide progress reports and analyses of results as requested.
- Plan and implement single tickets sales campaign, including the design and placement of print and electronic advertising, special promotions, and corporate sales. Oversee the work of outside contractors; provide periodic progress reports as requested.
- Oversee the development of a group sales program and other targeted ticket sales programs; monitor and report on results.
- Develop pricing strategies and policies that fulfill revenue/attendance goals. Research and recommend any special ticketing policies and subscription series make-up.
- Manage the box office operations. Work with other Symphony staff members to ensure friendly, courteous service and customer satisfaction in ticket transactions; engage in customer research if needed to establish customer service and return policies. This includes managing the volunteer usher staff for concerts, ensure there are an adequate number of ushers and provide appropriate training.
- Direct the development of internal information systems to ensure accurate and efficient ticketing systems; provide periodic ticket sales reports as requested.
- Develop program for communicating the Symphony’s plans and activities to the media. Work closely with Executive Director in establishing positive contacts with local media outlets, and in conveying an image consistent with the Board’s policies and objectives for the organization. Maintain media contacts, act as spokesman for the Symphony as needed, and provide public information by request.
- Oversee the development and production of all materials used to support the Symphony’s public relations events and marketing campaigns, including subscription brochures, print ads, posters, signs, electronic media, social media, advertising copy, telemarketing scripts, press releases, newsletters, annual reports, and special promotions. Ensure the quality, consistency, and accuracy of all communications (keeping a consistent brand).
- Oversee the production of the orchestra’s program book. This includes coordinating and meeting all budget numbers program book ad sales, design of the book, and printing of the book.
- Manage the orchestra’s website, including updating information and design.
- Oversee the planning and development of special public relations events and new subscriber activities; coordinate with volunteers to carry out the events and ensure that they are consistent with the organization’s policies and objectives.
- Assist in the creation, development, and implementation of all facets of Symphony merchandise sales; coordinate with volunteers to carry out any proposed projects and ensure that the products are in keeping with the Symphony’s image.
- Conduct audience and market research as needed; develop strategies based on survey analyses. Provide statistical and demographic information of the organization’s patrons as requested.
Budget and Planning
- Work closely with the Executive Director and the Board of Directors in long-range planning for the organization; prepare budget projections as needed.
- Attend concerts of the orchestra to act as liaison to the media and the public; oversee distribution of tickets to press and VIPs; participate in artist hospitality as requested.
- Develop and maintain relationships with local business and arts leaders to enhance Symphony’s marketing and public relations efforts. Work to enhance public understanding of and support for the unique role of the orchestra in the community.
- Attend civic and cultural events in the community; represent the Symphony by speaking at public events as requested by the Executive Director.
- Assist with the Symphony’s community engagement ideas through the promotion of concerts, disbursement of complimentary tickets, etc.
- Keep abreast of recent research on marketing techniques in the orchestra field and in the general public; maintain a collection of current resource materials.
- Perform other duties as assigned by the Executive Director.
- Manage all graphic design needs for the organization – handling creative design for all publications, media, merchandise, and other communication tools for the organization. Coordinate with external vendors when projects necessitate.
- Bachelor’s degree in marketing, business, or a related field (required).
- 1-3+ years marketing experience in comparable industries with up to 3 years in a rising leadership position. Experience in a non-profit sales environment a possible advantage.
- Record of developing, implementing and analyzing marketing and sales strategies that have consistently met or exceeded planned objectives. (preferred)
- Personal leadership through example coupled with ability to work collaboratively with colleagues and staff to create a fun, results-driven, team-oriented environment.
- Strong planning and analytic skills in sales, marketing, and competitive business strategy.
- Interest in, and preferably, knowledge of classical music.
- Demonstrated superior written and verbal communication skills.
- Ability to work nights or weekends for concert support or other meeting support occasionally. (required)
- Skilled in the use of software programs such as Microsoft Office & Adobe Creative Suite. Knowledge of donor CRM software, ticketing systems, and QuickBooks. (preferred)
- Excellent customer service skills, ability to solve problems with customers and keep a positive attitude.
- Graphic design skills and knowledge of graphic design software. (preferred)
- Knowledge of marketing methods and strategies used to increase attention and website traffic through social media channels.
COMPENSATION & BENEFITS
Salary range: $38,000-$42,000 annually, commensurate with qualifications and experience. Position is full-time salaried, exempt.
A benefits package that includes:
- Generous paid time off, including annual, personal, and sick leave
- 403(b) Plan
To Apply: Please submit a cover letter describing your specific interests and qualifications for this position, a resume/cv with three contact references to Executive Director, Kelly Anderson, at firstname.lastname@example.org.
Review of applications will begin immediately and will remain open until filled.
The Grand Junction Symphony is an Equal Opportunity Employer and is committed to promoting the growth of a diverse and inclusive workplace.